Mission, Vision and Values

Our mission is to enable positive health outcomes, awareness and equality for multiple birth families through advocacy, education and community.

Our Vision

For Australian multiple birth families to lead happy and healthy lives.

Our Values

The Australian Multiple Birth Association works within a strong values-based culture. Our values are the cornerstone of our volunteer recruitment and recognition lifecycle. Our five values are lived at all levels of our organisation and are more than just words. They are a framework for how we behave and relate to one another. Our values form our mindset, drive our conduct and ultimately define how we treat each other.

AMBA Values

HONOUR integrity

We act with integrity and take ownership for the quality of our individual work, but also take pride in what we deliver as a team. Our focus is on a successful outcome for all. When things don’t go as planned we proactively use it as an opportunity to learn and shift direction.

IMAGINE possibilities

We have the courage and curiosity to challenge, innovate and take on new opportunities. Adopting a growth mindset and positively working through change means success for our volunteers, our organisation and our families.

INSPIRE action

We value passion, commitment and enthusiasm for our cause. We believe that seeking and giving feedback are essential for us to learn; we want to inspire each other to achieve great things. Transparency and being candid will enable us to grow as individuals and become a stronger organisation.


We value team over individual; how we get things done is as important as what we achieve. We share our diverse strengths, talents and resources to achieve goals together. Our success is driven by building relationships, breaking down barriers and connecting across clubs, states and communities.

SERVE families

We prioritise support for multiple birth families over any other activity. We work to provide a peer network for families of multiples to find relevant information and support. We are dedicated to building awareness of the unique needs of multiple birth families and advocating for their rights.